A study on demand for health centre was carried out at Mojokerto Regency, East Java. The study convered 300 respondents (15 years old and over) which were collected from two areas, urban (Kecamatan Bangsal) and rural (Kecamatan Puri). The objectives of this study were to measure the demand for health centre services and to determine the influencing factors. A household survey was conducted in this study, using household and individual as unit of analysis and a multiple linier regression technique was used as analysis. In general, the result showed that needs were the most important factor affecting demand. In the urban health centres positive factor affecting individual demand were distance, family size and need, however in the rural health centre were cost, time and need were factors affecting demand. Factors affecting family demand for health services is different from individual demand. In urban and rural areas, family demand for health center was substitute alternative of the demand for the phycisian services.