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For-Profit Colleges and American Salesmanship — A Unique Opportunity

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For-Profit Colleges and American Salesmanship — A Unique Opportunity For-Profit Colleges and American Salesmanship — A Unique Opportunity By Robert Oliphant Granted that America’s for-profit colleges are in trouble, why shouldn’t they start fighting back by attacking a serious educational problem that the nonprofits can’t handle? To me the best strategy would target helping our youngsters compete against fluent offshore sales professionals who sound more like they’re talking from a cubicle in Chicago than from where they actually are, e.g., Argentina, India, or the Philippines, to name a few in my own recent experience. Given the superiority of this offshore Chicago sound, I urge our for-profit colleges to regain public confidence by announcing plans to increase the employability of their graduates, measurably so, by guaranteeing their fluency in Standard Worldwide American Dictionary English (SWADE, pronounced suede). As we’ll see, nonprofit educators can’t and won’t make such a guarantee, practical and cheap though it is. The practicality of SWAPE fluency as an educational goal can be summed up in one phrase: dictionary access and authority. Following the emphasis upon “platform speech” in the 1934 Merriam Webster’s unabridged, America’s unabridged and college- size dictionaries still recognize the needs of public speakers and sales professionals by positioning crystal clear pronunciation transcriptions first in their word entries, cf. dictionary.com, which opens with the Random House (RH) electronic unabridged dictionary. By way of a preliminary check, any reader with a computer can access the Pledge of Allegiance word by word via www.dictionary.com (featured in search engines like ask.com) and then RH electronic-unabridged. There the Chicago-to-L.A. (Route 66) sound is presented via both keyboard characters (no squiggles and boldface) and audio, along with authoritative definitions calibrated in frequency-of-use sequence. These often with illustrative sentences and phras

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