Affordable Access

Applying aesthetics measurement to product design

Authors
Journal
International Journal of Industrial Ergonomics
0169-8141
Publisher
Elsevier
Publication Date
Volume
38
Identifiers
DOI: 10.1016/j.ergon.2008.02.009
Keywords
  • Color Harmony
  • Color Combination
  • Aesthetic Measurement
  • Color Area
  • Color Image
Disciplines
  • Design
  • Philosophy

Abstract

Abstract In the highly competitive market, varying product color to change its image is one of the best solutions to improve the product competitiveness. In this paper, the relationships among the product image, color area, and aesthetic measurement of the product are studied. The pixels of an area of color are used to obtain the proportionate relationship between different colored areas in a given solid visual angle. Based on the relationship among the Hue, Value, Chroma and colored area proposed by Munsell, the other factors are integrated to set up one formula for evaluating the aesthetic degree of color matching. The aesthetics measurement is considered to be influenced by the color environments, color areas, component colors and display angles of the product. The color planning for developing a cell phone was performed based on this model. The experimental results verified this model can be used for color planning in product design.

There are no comments yet on this publication. Be the first to share your thoughts.