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Micromultinationals: transcending resource challenges in international business

Authors
Publisher
Palgrave Macmillan
Publication Date
Keywords
  • Commerce

Abstract

Reflecting its complex and diverse contexts of enactment, international business is synonymous with big challenges. Cultural and institutional complexities remain as potent as they have always been, but have been joined by newer concerns such as climate change, international terrorism, and international fraud.

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