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RESTRUKTURIRANJE PRODAJE OGLASNOG PROSTORA HRVATSKE RADIO-TELEVIZIJE NA MEDIJSKOM TRŽIŠTU REPUBLIKE HRVATSKE

Authors
Publisher
Hrvatsko društvo ekonomista, Zagreb
Publication Date
Keywords
  • Restrukturiranje
  • Prodaja Oglasnog Prostora
  • Hrvatska Radio-Televizija
  • Restructuring
  • Selling Advertising Space
  • Croatian Radio And Television
Disciplines
  • Law
  • Political Science

Abstract

The paper presents the possibilities of restructuring by selling advertising space Croatian Radio-Television through option models that are adapted to the new media, legal and political circumstances. The aim of the restructuring is to improve business efficiency, increase flexibility and efficiency.

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