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Marketingová komunikace s důrazem na podporu prodeje

Publication Date
  • Marketingová Komunikace
  • Podpora Prodeje
  • Značka
  • Zákaznické Segmenty
  • Pivovary
  • Marketing Communications
  • Sales Promotion
  • Brand
  • Customer Segments
  • Breweries
  • Communication


The title of this master´s thesis is Marketing Communications with an Emphasis on Sales Promotion. This master´s thesis is focused on marketing communications of czech beer brands in the company Heineken Česká republika, a.s. The main aim of this thesis is to analyse and describe sales promotion tools which have been used in the chosen company and to propose or recommend new tools which could be potentially used on the basis of comparison of used tools with the tools which can be found in the literature.

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