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Environmental management by marketing decision-makers in financial services

Authors
Journal
Journal of Business Research
0148-2963
Publisher
Elsevier
Publication Date
Volume
38
Issue
2
Identifiers
DOI: 10.1016/s0148-2963(96)00075-6
Disciplines
  • Communication
  • Ecology
  • Geography

Abstract

Abstract This research investigates the efforts of marketing decision-makers in the financial services industry (savings & loan associations) to manage their environments during the turbulent period of deregulation. Two distinct forms of savings & loan governance, stock and mutual, suggest different orientations toward the environment and therefore toward strategic action aimed at managing that environment. The study found general support for the notion that form of governance was a significant factor in the use of environmental management strategies.

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