Affordable Access

English at work in Berlin: A report on a survey of seven multinational companies in Germany

Publication Date


SINCE THE 1990s, there has been a dramatic change in the structure of many large European companies. While previously many were ‘particularly solidly established in their countries of origin’ (Truchot 2002:14), they have now become multinational and are less identifiable with a particular country. A case in point is DaimlerChrysler, formed in 1998 through the merger of Daimler-Benz (a German manufacturer of motor vehicles) and the Chrysler Corporation (a US automobile manufacturer). A side effect of the rise of such corporations has been that English has become a key language of international business. This has certainly been true for DaimlerChysler, which has given English official status in the company.

There are no comments yet on this publication. Be the first to share your thoughts.


Seen <100 times