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Decision support for marketing research and corporate planning

Authors
Publisher
Elsevier B.V.
Publication Date
Volume
8
Issue
3
Identifiers
DOI: 10.1016/0378-7206(85)90043-6
Keywords
  • Decision Support System
  • Dss
  • Marketing Research
  • Corporate Planning
  • Nonprocedural Language
Disciplines
  • Computer Science
  • Geography

Abstract

Abstract Marketing research and corporate planning are enhanced by an effective decision support system. A system developed and implemented in an insurance company is used to illustrate how computer cartography and statistical procedures can be combined as powerful analytical tools. It also demonstrates how a nonprocedural language (SAS with SASGRAPH) can be used to create modules of systems that are efficiently implemented and easily maintained by analysts with limited programming capabilities.

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