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The economics of the Tour, 1930-2003

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Publication Date
Keywords
  • Tour-De-France
  • Histoire-Du-Sport
  • Economie
  • Spectacle-Sportif
  • Sponsoring
  • Mass-Media
  • Television
  • Mondialisation
  • Organisation-De-Competition
  • Cyclisme
  • France
  • Siecle-20

Abstract

L'histoire commerciale du Tour de France, de la création de la caravane publicitaire en 1930 à l'émergence récente du spectacle télévisé global.

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