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The formation of virtual organizations by means of electronic institutions in a 3D e-Tourism environment

Authors
Journal
Information Sciences
0020-0255
Publisher
Elsevier
Publication Date
Volume
180
Issue
17
Identifiers
DOI: 10.1016/j.ins.2010.03.010
Keywords
  • E-Marketplace
  • Multi-Agent System
  • Electronic Institutions
  • Virtual Organizations
  • 3D Virtual World
  • E-Commerce
  • E-Tourism

Abstract

Abstract In this article we showcase an agent-mediated B2C and B2B e-Marketplace. This e-Marketplace is part of the social and immersive 3D e-Tourism environment “Itchy Feet”. We give an overview of the framework that forms the basis of the e-Marketplace and show how it is used to create B2C-, B2B- and Virtual Organizations that are visualized in a 3D Virtual World. This interface provides users with an intuitive and easy way to interact with humans and software agents by means of a 3D Virtual World. The business logic is realized by autonomous software agents offering services to customers. The e-Marketplace is regulated by Electronic Institutions to ensure that all participants adhere to the rules of the market. The article is concluded with a detailed discussion on bridging the gaps between Multi-Agent Systems and 3D Virtual Worlds and the preliminary results of a conducted usability study of “Itchy Feet”.

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