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The use of futures research in product planning

Authors
Journal
Long Range Planning
0024-6301
Publisher
Elsevier
Publication Date
Volume
15
Issue
6
Identifiers
DOI: 10.1016/0024-6301(82)90009-7

Abstract

Abstract Planning for change means, in effect, the need to manage change. That being so, the topic can be approached from a planning standpoint. This article looks at the problem first from a theoretical aspects—what techniques can be used in detecting developments which can affect the products to be marketed in the future. The second part describes the use of these techniques.

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