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Employees Relationship Management (ERM): Strategy to Focus on Employees

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Abstract

Business today is undergoing a silent revolution. For the first time businesses are recognizing the power of individual. Just as customer relationship management (CRM) is focused on increasing the value of customer base, employees relationship management (ERM) is focused on increasing the value of the employees’ base. The concept of (ERM) is based on the conviction that satisfied employees tend to be more loyal, more motivated, more likely to have positive impact on the retention of customers, all of which is better for business bottom-line. The concept of ERM is more than attracting and retaining employees, in fact it is a part of modern business strategy that aims to satisfy the employees to make them loyal. As today, most of the organizations are suffering from talent crunch, formulation of good ERM strategy and its successful implantation can reduce the intensity of problem. In the present article, an attempt had been made to study the concept of ERM and benefits from its implications.

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