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Tourists responses to mobile augmented reality travel guides: The role of emotions on adoption behavior

Authors
Journal
Pervasive and Mobile Computing
1574-1192
Publisher
Elsevier
Identifiers
DOI: 10.1016/j.pmcj.2014.08.009
Keywords
  • Mobile Augmented Reality
  • Tourist Guide
  • Personalization
  • Adoption Study
  • Emotional Design

Abstract

Abstract This research presents a mobile augmented reality (MAR) travel guide, named CorfuAR, which supports personalized recommendations. We report the development process and devise a theoretical model that explores the adoption of MAR applications through their emotional impact. A field study on Corfu visitors (n=105) shows that the functional properties of CorfuAR evoke feelings of pleasure and arousal, which, in turn, influence the behavioral intention of using it. This is the first study that empirically validates the relation between functional system properties, user emotions, and adoption behavior. The paper discusses also the theoretical and managerial implications of our study.

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