The timing of motor imagery has recently received attention from a number of researchers, culminating in a comprehensive review by Guillot and colleagues. This paper aims to further explore this issue, building upon the said review to suggest a number of other important timing-related issues. Specifically, we consider the possible role of bio-informational theory (Lang, 1979, 1985) and the recent proposal of “behavioral matching” in conjunction with the PETTLEP model (Holmes and Collins, 2001) of motor imagery. Furthermore, we explore the possibility that timing has important implications for motivational aspects of imagery. We then discuss the potential role of rhythm, an important but often overlooked aspect of skilled motor performance, and its links to the timing issue. Finally, we conclude by offering suggestions for future imagery timing research to examine this relatively under-researched area of imagery.