Abstract Respecting environmental constrains has a long history in humans’ behavior and contributed in the development of the value systems that guide our behavior. In the last decades, these constrains are somehow differently shaped and understood since humans’ technological capacity increased well beyond the limits of natural systems. These developments and the natural dynamic create premises for undesired processed to be unleashed. Are these changes mirrored in our value systems and how could they be integrated in these systems in order to shape a sustainable human behavior are the questions addressed by our paper. It is found that it is necessary to introduce new values in order to reflect some important environmental changes.