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Cross-Cultural Similarities and Differences in Shopping for Food

Authors
Journal
Journal of Business Research
0148-2963
Publisher
Elsevier
Publication Date
Volume
42
Issue
2
Identifiers
DOI: 10.1016/s0148-2963(97)00114-8

Abstract

Abstract This study deals with a concept called food-related lifestyle. We defined the concept of food-related lifestyle as a mental construct explaining behavior in relation to the product class “foods,” and describe the concept as a system of cognitive categories, scripts, and their associations, which relate a set of products to a set of values. On the basis of these theoretical assumptions, a measurement instrument has been developed, applied, and tested in a cross-culturally valid way.

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