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Precautions 6A's model for evaluating the effectiveness of advertising campaigns project an example of a set of students to universities

Authors
Publisher
PRIVAT COMPANY "TECHNOLOGY CENTER"
Publication Date
Keywords
  • Pекламний проект
  • закони проектного управління
  • УДК 65.001
  • Pекламный проект
  • законы проектного управления
  • Advertising Project
  • Laws Of Project Management

Abstract

In the article it is suggested to estimate efficiency of management advertising projects not only after end-point but also on that as far as methods and mechanisms of realization of projects answer the basic laws of project management. It scientific position is confirmed on the example of project of publicity actions for bringing in of university entrants

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