Affordable Access

Publisher Website

Service-based differentiation strategies for business incubators: Exploring external and internal alignment

Authors
Journal
Technovation
0166-4972
Publisher
Elsevier
Volume
32
Issue
12
Identifiers
DOI: 10.1016/j.technovation.2012.09.002
Keywords
  • Business Incubator
  • Strategic Positioning
  • Incubator Strategy
  • Strategic Fit
  • Internal Alignment
  • External Alignment
Disciplines
  • Economics

Abstract

Abstract Strategic positioning and fit theories may inform the service-based differentiation strategies that incubators use to secure external and internal alignment. External alignment relates to tenant service expectations and perceptions; internal alignment involves a competence configuration for each strategy alternative. By implementing the proposed framework, an incubator can achieve service differentiation and ultimately enhanced customer (tenant) value. Qualitative research among nonprofit economic development incubators reveals two service-based differentiation positions: specialists and generalists. Whereas extant research advocates only a specialist stance, the present analysis confirms that service-based differentiation can result from a generalist stance. This study offers the first typology of service-based differentiation strategies for incubators that aligns strategy with external and internal variables.

There are no comments yet on this publication. Be the first to share your thoughts.