Affordable Access

Preface to Management Science: Marketing Management Models

Authors
Disciplines
  • Communication

Abstract

The papers in this special marketing issue of Management Science relate to three areas of marketing. The first four papers: Multiple-Product Sales Force Allocation Model, CALLPLAN: An Interactive Salesman's Call Planning System, Experience with a Sales Districting Model: Criteria and Implementation, and Allocating Sales Force Effort with Commissions and Quotas address issues arising in the management of a sales force. The next three Optimal Advertising Expenditure, Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning, and Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure deal with advertising decision models. The final two papers A probabilistic Market Model of Purchase Timing and Brand Selection, A Graph Theory Approach to Comparing Consumer Information Processing Models consider models of consumer behavior.

There are no comments yet on this publication. Be the first to share your thoughts.

Statistics

Seen <100 times
0 Comments