Money was, until Keynes and Friedman, the great absence in economic literature.After them, relations between money and long economic cycles have been in their turn absent in debate. Perhaps this conform an explanation for logical and chronological relations between business cycles and long cycles been scarcely explored. Notwithstanding, is in those three directions where a new monetary theory should be researched for. This ought to be a more dynamic one. Thus, we can propose as economic models Porter’s diamond, applied to money, and Monet value Chain. The aim is to reflect on a “social dimension for money” announcing than of monetary policy, and evoking meanwhile the rhythms followed by that perception and the means for managing it, along the long cycle. Still, it would mean bringing together macro economic model and strategic model, in a second step, in order to practically be more able to forecast and prevent conflicts, accumulate human capital, and allow a social project to emerge behind that sort of new long monetary cycle.