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THE IMPACT OF SCIENCE AND TECHNOLOGY ON CONSUMER PREFERENCES (PowerPoint Presentation)

Authors
Disciplines
  • Biology
  • Education
  • Medicine

Abstract

Slide 1 The Impact of Science and Technology on Consumer Preferences Michael Engler President, Cactus Feeders Amarillo, TX Agricultural Outlook Forum, Feb 24-25, 2005 Consumers Want Safe and Wholesome Foods that Taste Good “Common Sense is Not So Common” Dictionnaire Philosophique (1764) “Self-Love” Voltaire Variant Creutzfeld-Jakob (vCJD) first described Epidemic Peak Feed ban implemented First BSE case confirmed by histopathology BSE in UK 1985 - 2000 Surveillance targeted at high risk populations yield the most cases EU experience: positives/tests run 1/31,6961/27,492 Healthy slaughter 1/10991/1037 Fallen stock & emerg slaughter 1 /3.81/3.3 Clinical suspects 20022001Year “Perception is Reality” Q. When perception is wrong…? A. Close information gap with education Warning: BSE Risk = danger + fear Scientists focus on danger, consumers on fear The Impact of Science and Technology on Consumer Preferences Consumers Want Safe and Wholesome Foods that Taste Good “Common Sense is Not So Common”Dictionnaire Philosophique (1764) “Self-Love” Voltaire Surveillance targeted at high risk populations yield the most cases “Perception is Reality”

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