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Do consumers not care about biotech foods or do they just not read the labels?

Authors
Publisher
Elsevier B.V.
Publication Date
Volume
75
Issue
1
Identifiers
DOI: 10.1016/s0165-1765(01)00594-8
Keywords
  • Biotechnology
  • Experiment
  • Labeling

Abstract

Abstract We conducted an experiment to study the discrepancy between European public opinion and consumer purchase behavior with regard to genetically modified organisms in the food supply. We found that consumers are typically unaware of the labeling indicating GMO content.

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