Abstract A major trap in the strategy process is the failure of a business to develop a Desired Future Position (DFP) suitable as a basis for strategic planning. For strategic planning and management, the DFP projects a clear picture of what the business is expected to look like in, say 5 years time. The DFP consists of specifics from which strategic thrusts and action plans are generated. This article introduces a DFP formulation model with exercises and worksheets and illustrates step-by-step how the model is applied, from assessing the need for a DFP through gaining consensus on its contents. It also illustrates how the DFP is combined with Gap Analysis to develop the strategic thrusts. Utilization of this process will yield a DFP that enhances the strategic planning process and provides a bridge to the organization's future as articulated in the mission statement.