Abstract Two hundred and fifteen ninth grade students were surveyed to examine the relationship between television use and gender role attitudes and behavior in dating situations. Findings indicate the existence of a relationship between watching “romantic” television programming and having more traditional gender role attitudes in dating situations. However, watching non-romantic television dramas and thinking television was realistic, was related to having less traditional dating role attitudes. In addition, watching soap operas was related to a younger age of dating initiation and a greater number of dating partners. These results suggest that along with their own experiences in dating peers, adolescents may be learning from television programs that dating is a gendered process with prescribed roles for males and females, an attitude connected with greater sexual risk for young women.