The business internationalisation process feeds on different information stimuli. The current research focuses on the attention that entrepreneurs dedicate to different information stimuli relating to how the firm operates internationally, and examines whether the entrepreneur’s attention varies in function of the firm’s export commitment. For their empirical analysis, the authors study the information requirements of the entrepreneurs in the Spanish natural stone industry. They identify three centres of interest: the strategic attractiveness of the foreign markets, barriers to exporting, and support programmes for exporters. The results confirm that the variables measuring export commitment determine the entrepreneur’s interest in the different centres of interest considered in this paper. The authors conclude that a trade-off exists between the information about market attractiveness and the information about support programmes in the entrepreneur’s attention. In contrast, attention towards export barriers behaves independently and depends on the entrepreneur’s experience.