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Comparison of Stated Choice and In-store Experimental Methods in Predicting Actual Market Behavior for Freshwater Prawn (Macrobrachium rosenbergii) Consumers



The stated choice (SC) and actual revealed pricing/purchase experimental methods were compared for their ability to predict purchasing behavior and willingness-to-pay for freshwater prawns. SC hypothetical bias may be a consequence of difficulties in controlling factors affecting real world situations, small sample sizes and confusion related to the new product.

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