With advances in the business intelligence area, there is an increasing interest for the introduction of business intelligence systems into organizations. Although the opinion about business intelligence and its creation of business value is generally accepted, economic justification of investments into business intelligence systems is not always clear. Measuring the business value of business intelligence in practice is often not carried out due to the lack of measurement methods and resources. Even though the perceived benefits from business intelligence systems, in terms of better information quality or achievement of information quality improvement goals, are far from being neglected, these are only indirect business benefits or the business value of such systems. The true business value of business intelligence systems hides in improved business processes and thus in improved business performance. The aim of the paper is to propose a conceptual model to assess business value of business intelligence systems that was developed on extensive literature review, in-depth interviews, and case study analysis for researching business intelligence systems’ absorbability capabilities or key factors facilitating usage of quality information provided by such systems respectively.