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Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age

Authors
Disciplines
  • Communication
  • Education
  • Medicine

Abstract

The paper discusses the poor health statistics for children in the age group of 11-19. The main reasons for deteriorating health are identified as reduction in cost of food products, lack of physical education and junk-food marketing. The paper also brings out the importance of having a healthy media environment which develops health and nutrition awareness amongst chidlren.

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