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Using the P3a to gauge automatic attention to interactive television advertising

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doi:10.1016/j.joep.2010.03.007 MURDOCH RESEARCH REPOSITORY This is the author’s final version of the work, as accepted for publication following peer review but without the publisher’s layout or pagination. The definitive version is available at http://dx.doi.org/10.1016/j.joep.2010.03.007 Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J., Critchley, C. And Varan, D. (2010) Using the P3a to gauge automatic attention to interactive television advertising. Journal of Economic Psychology, 31(5). Pp. 777-784 http://researchrepository.murdoch.edu.au/3032/ Copyright: © 2010 Elsevier B.V. It is posted here for your personal use. No further distribution is permitted. Accepted Manuscript Using the P3a to Gauge Automatic Attention to Interactive Television Adver‐ tising Shiree Treleaven-Hassard, Joshua Gold, Steven Bellman, Anika Schweda, Joseph Ciorciari, Christine Critchley, Duane Varan PII: S0167-4870(10)00030-9 DOI: 10.1016/j.joep.2010.03.007 Reference: JOEP 1354 To appear in: Journal of Economic Psychology Received Date: 9 June 2009 Accepted Date: 27 July 2009 Please cite this article as: Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J., Critchley, C., Varan, D., Using the P3a to Gauge Automatic Attention to Interactive Television Advertising, Journal of Economic Psychology (2010), doi: 10.1016/j.joep.2010.03.007 This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain. ACCEPTED MANUSCRIPT 1 Title: Using the P3a to Gauge Auto

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