Abstract Although industrial society has brought abundant wealth to human life, many problems have occurred as a result. The essential purposes of manufacturing in the coming century must be seen as: to protect human life; to protect the earth, or the universe in general; to enrich human life; and to achieve world peace. This paper proposes a ‘principle of manufacturing’ as a new concept, required to establish a manufacturing philosophy based on a revolution in consciousness. Control of desire will be the key idea in this revolution. The revolution in manufacturing should be achieved by innovations in manufacturing technology.