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Me tomorrow, the others later: How perspective fit increases sustainable behavior

Authors
Journal
Journal of Environmental Psychology
0272-4944
Publisher
Elsevier
Publication Date
Volume
31
Issue
1
Identifiers
DOI: 10.1016/j.jenvp.2010.06.002
Keywords
  • Sustainable Behavior
  • Pro-Environmental Behavior
  • Fit
  • Perspectives
  • Action-Effectiveness

Abstract

Abstract In two studies we show that people are more likely to make sustainable choices when there is a level fit between time perspectives ( short term versus long term) and person perspectives ( me versus other). When people have both a global time focus ( long term) and a global person focus ( other) or both a specific time focus ( short term) and a specific person focus ( me), they attach more importance to sustainability. Furthermore, we show that when there is a level fit between time and person perspectives, feelings concerning the effectiveness of sustainable behavior are likely to increase and as a result people are more willing to make sustainable choices. Implications of these results for promoting sustainable behavior are discussed.

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