Progress in digital skills has stalled, the evidence shows. This is especially the case for the crucial dimensions of critical and participatory literacy. Yet citizens and consumers must rely on digital skills more than ever before. Rapid transformations in the digital media landscape are putting ever more pressure on individuals to navigate complex technologies, risking digital exclusion, consumer detriment and inequality among citizens. Government support has been cut just when it is most needed. Industry support also is vital. Carefully targeting the promotion and resourcing of media literacy for those most in need could make a real difference.