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Influence of tourism on handcraft evolution

Authors
Journal
Annals of Tourism Research
0160-7383
Publisher
Elsevier
Publication Date
Volume
18
Issue
3
Identifiers
DOI: 10.1016/0160-7383(91)90048-g
Keywords
  • Textile Handcraft Marketing
  • Economic Development
  • Product Development
  • Marketing De L'Artisanat Textile
  • Développement économique
  • Développement Du Produit

Abstract

Abstract Some villages in Oaxaca, Mexico, have traditional techniques of producing textiles. Originally, craftpersons wove textiles for use within their community or for local trade. These textiles retained their local appeal until they were replaced by commercially produced items. Some entrepreneurial craftpersons in Teotitlán del Valle, Oaxaca, provide examples of artisans who have developed tourist and export markets for their handcrafted textiles. Craftpersons in Teotitlán del Valle were studied to understand product change in an evolving market system among producers, vendors, and consumers. A classification scheme, describing changes in products, markets, and consumer preferences, identified three periods of product and market evolution. The findings can be applied to other settings as generic stages of handcraft change in an evolving market system

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