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Using experience in design: a practical attempt to simplify the design process

Publication Date
  • Westminster Business School
  • Design


It is proposed that the theoretical models of design management have now moved from being too shallow to being too complex. As a result, they are not being used. There needs to be a new approach that is simple to use, will capture particular experiential knowledge that exists within the organisation and also focus on the needs of the potential customers. Theoretical design management techniques were compared to those stages undertaken in this real design situation and those that were found to work are described. Also described is a simplified design management process that was found helpful in this particular situation

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