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Here's something to chew on.

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  • Letter
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  • Communication
  • Medicine

Abstract

Microsoft Word - The Danger from Dissolvable Tobacco Products 8-06-12.doc 1400 I Street NW · Suite 1200 · Washington, DC 20005 Phone (202) 296-5469 · Fax (202) 296-5427 · www.tobaccofreekids.org There are now several dissolvable tobacco products on the market. In January 2009, R.J. Reynolds introduced Camel Orbs, Strips, and Sticks, its newest dissolvable, smokeless tobacco products, into three test market cities – Portland, OR, Indianapolis, IN, and Columbus, OH. After briefly pulling the products from the three test markets in December 2010, RJR launched new versions of the products with new packages in two new test markets cities, Charlotte, NC, and Denver, CO in March 2011. Also in March 2011, Philip Morris USA began test- marketing four flavors of Marlboro and Skoal Sticks, essentially toothpicks coated in ground tobacco, in select markets in Kansas. Currently, under the Family Smoking Prevention and Tobacco Control Act of 2009 (FSPTCA), the U.S. Federal Drug Administration is studying these and other dissolvable tobacco products for their potential appeal to children and other health impacts.1 While not the first dissolvable tobacco products on the market (ARIVA and Stonewall preceded them), the novel configuration, packaging, and flavoring of Camel’s new dissolvables prompted Congress to include a requirement for a study of these and other dissolvables in the FSPTCA. Attracting Kids to Tobacco Use The new Camel dissolvables have a clear appeal to children. They look like candy, are flavored like candy, and are easily concealed so could be used easily by kids, even in school, without being detected. The Orbs are pellets of ground tobacco resembling tic tacs, while the Strips are flat sheets of ground tobacco that work like dissolvable breath strips or even dissolvable medication strips for children (i.e., Tylenol Meltaways or Triaminic Thin Strips). The Sticks are thin sticks of ground tobacco that resemble toothpicks. The products com

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