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KAJIAN BISNIS FRANCHISE MAKANAN DI INDONESIA

Authors
Publisher
Institute of Research and Community Outreach - Petra Christian University
Publication Date
Keywords
  • Franchise
  • Marketing Studies
  • Financial Studies.

Abstract

Food franchising business in Indonesia is growing up very fast. Factors that urge the growth are the specific characteristics of franchise inself, the rise of market demand, the availability of skilled labor, the high of return on investment and the internal factors such as the motivation, personality and the changing life style. Abstract in Bahasa Indonesia : Bisnis franchise makanan di Indonesia berkembang dengan cepat. Beberapa faktor yang mendorong pertumbuhannya adalah ciri-ciri dari franchise itu sendiri , meningkatnya daya beli, tersedianya sumber daya dengan keahlian yang dibutuhkan, return on investment yang tinggi serta faktor internal seperti motivasi, kepribadian yang terbuka serta perubahan gaya hidup Kata kunci: franchise, studi pemasaran, studi keuangan.

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