Publisher Summary Every project has the potential to change the business through changing how people and business processes operate. The first project stage is the start of the benefits management life-cycle, which is considered a continuous linkage between the project and the business throughout its life. Stage One makes the initial link and is crucial in making sure that the organization progresses the right projects. It allows an understanding of why the project needs to be done and of the development of a scope that supports the development of a robust business case and ensures that the project is appropriately supported and then authorized within the organization. Stage One covers the initial life-cycle of a project—from an idea through the approved project. Within Stage One, an organization may have many stage gates to progressively determine whether it is the right project. This chapter provides a tool that supports the robust development of an idea so that the business can approve the associated project.