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A Case Study on Socio-cultural Impacts of Tourism in the city of Jaipur, Rajasthan: India

Journal Of Business Management & Social Sciences Research
  • Social Sciences
  • Heritage Tourism
  • Socio-Cultural Impacts
  • Socio-Cultural Studies
  • Residents Attitudes
  • Socio-Economic Demographics


This paper focuses on the community perceptions of the socio-cultural impacts of culture and heritage tourism in particular and examines the extent to which they coincide with the tourism impact literature. This study not only deals with socio-cultural impacts perceived by residents as the impacts of tourism development but also identify the effects of demographic variation on the residents' attitudes towards tourism. Considering the relationship between residents and tourism, the present study also tries to analyze this relationship in the context of what residents consider as important: community or personal issues. The paper uses Rajasthan as an example to illustrate the multifarious impacts of tourism. Data obtained from the questionnaire and interviews are the main sources of inputs for analysis. Host community of Jaipur perceived tourism development from both positive as well as negative perspectives. However, the dominant views reaffirms that they represents an optimistic side of tourism

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