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An Analysis of Cohesion Achieved by Imperative Clause in English Netvertising

Authors
Publisher
ACADEMY PUBLISHER
Publication Date
Keywords
  • Imperative Clause
  • English Netvertising
  • Cohesion
Disciplines
  • Linguistics

Abstract

The present study finds that imperative clause, which is ubiquitous in English netvertising, aids to make the discourse of a net ad cohesive in two ways: non-structure and structure. The former consists of reference, ellipsis and lexical cohesion. The latter refers to the chain of imperative clauses that forms a relation of co-classification.

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