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Delayed product differentiation: a design and manufacturing perspective

Authors
Publisher
Elsevier Ltd
Publication Date
Volume
30
Issue
2
Identifiers
DOI: 10.1016/s0010-4485(97)00045-6
Keywords
  • Delayed Product Differentiation
  • Differential Design
  • Integral Design
  • Assembly Time And Cost
Disciplines
  • Design

Abstract

Abstract Delayed product differentiation (DPD) is a design concept for improving customer satisfaction and manufacturing performance. In this paper, a methodology for implementing the delayed product differentiation strategy in manufacturing is presented. Three design rules are suggested. The impact of delayed product differentiation strategy on the performance of a manufacturing system is quantified and incorporated in the product design. The problem of selecting designs to minimize the total differentiation and manufacturing cost is formulated and solved. The methodology presented in the paper is illustrated with examples.

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