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Opinion formation in a social network: The role of human activity

Authors
Journal
Physica A Statistical Mechanics and its Applications
0378-4371
Publisher
Elsevier
Publication Date
Volume
388
Issue
6
Identifiers
DOI: 10.1016/j.physa.2008.11.036
Keywords
  • Complex Systems
  • Human Dynamics
  • Dynamic Phenomena In Complex Networks

Abstract

Abstract The model of opinion formation in human population based on social impact theory is investigated numerically. On the basis of a database received from the on-line game server, we examine the structure of social network and human dynamics. We calculate the activity of individuals, i.e. the relative time devoted daily to interactions with others in the artificial society. We study the influence of correlation between the activity of an individual and its connectivity on the process of opinion formation. We find that such correlations have a significant influence on the temperature of the phase transition and the effect of the mass media, modeled as an external stimulation acting on the social network.

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