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Creative strategy : reconnecting business and innovation

Authors
Publisher
Wiley
Publication Date
Keywords
  • Hd28 Management. Industrial Management

Abstract

Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.

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