This bachelor´s thesis is focused on optimization web pages for search engines. At the introduction part it begins by the analysis of internet search engines´ historical development and its rising progress till nowadays and continues by the main functions of the modern search engines section. The majority of this work is targeted on on-page and off-page optimization factors. It shows which faults should webmasters avoid and on the other hand what parameters should be rated during the web pages creating. It includes also the list of forbidden practices as those might allow to the searcher to penalize these web pages. Final part of the theoretical section describes some of the internet marketing options with advertising possibilities at social networks or discount offer servers. At the practical section there is internet page form data evaluation collected during 14 days with information related to internet user’s behavior and also practical optimization of the web page example.