Publisher Summary This chapter discusses how to obtain content with the right to use it. It is for any business that uses digital content. This includes Web sites owners, mobile content providers, multimedia businesses, and digital entertainment companies, including video game companies. The term “content” is used in a broad sense, as it means text, graphic, audible, and video information in digital form. This chapter offers three different topics on the issue of obtaining and getting rights to use content: traditional clearance, user-supplied content, and content gathering. It also discusses some intellectual property principles that apply to this rich and multifaceted subject. Content truly is the king in digital media. With some care and planning, one can have content-rich sites and applications, and stay always on the right side of the law.