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The role of carotenoids in consumer choice and the likely benefits from their inclusion into products for human consumption

Authors
Journal
Trends in Food Science & Technology
0924-2244
Publisher
Elsevier
Publication Date
Volume
15
Issue
10
Identifiers
DOI: 10.1016/j.tifs.2004.04.0094

Abstract

Abstract To the consumer, appearance is one of the most important attributes affecting choice of purchase. For food, colour is ranked alongside freshness as one of the main criteria governing selection. Naturally occurring carotenoid pigments, such as astaxanthin and canthaxanthin, may be applied in animal feed so that the resulting food products are appealing to the consumer. Whilst arguably, these pigments may be seen to be of cosmetic value, astaxanthin and canthaxanthin are both known to exert benefits on animal health and welfare. Evidence suggests that carry-over of these pigments into the human food chain could also be beneficial to human health too.

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