Contemporary organizations are seeing an increase in their competitiveness due to the fundamental role work ethic is performing. Normal work ethic guiding principles should be applied in the quotidian life in organizations through consistency and integrity. Nonetheless, at times failures are evident in this work-life balance. But, these are often seen as gaps in achieving this balance which produce direct and immediate effects both upon returns on invested and on the actual organizational behaviour, such as the level of loyalty of employees and the consumers’ preferences as well. The sum of all effects is reflected upon sales, on the company’s results and its performance as well. In relation to its strategic importance, an ethical approach should be achieved through an organizational environment which nurtures the responsibility of its employees. Furthermore, this organizational climate and more importantly, managers as such, should steer and also challenge individual employees to demonstrate attitudes and practices which are in tune with the organization. In this regard, a questionnaire will be applied in three international universities, the University of Minho in Portugal, the University of Glamorgan in Wales and University Jean Piaget in Cape Verde. Our aim is to do a tripartite analysis and to compare the results.