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Marketingová komunikace ve zvoleném podniku

Česká zemědělská univerzita v Praze
Publication Date
  • Marketing
  • Marketingové Komunikace
  • Reklama
  • Podpora Prodeje
  • Public Relations
  • Osobní Prodej
  • Direkt Marketing
  • Marketingový Výzkum
  • Marketing
  • Marketing Communication
  • Advertising
  • Sales Promotion
  • Public Relations
  • Personal Selling
  • Direct Marketing
  • Marketing Research
  • Communication


The content of this thesis is to evaluate and suggestion improvement of marketing communication in company TVAR v.d. Klatovy. The first part is theoretical, it contains explanations of basic concepts in marketing, marketing mix, marketing communications and marketing research. In the second part is characterized TVAR v.d. Klatovy and its competitors. The analytical section are describes the various tools of marketing communication in society and a questionnaire survey. At the conclusion of the analysis is evaluated by questionnaire and proposed recommendations for more effective marketing communications.

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