This study was an investigation into finding out if football stadiums of the 21st century should be built in the surroundings of a city-centre to benefit the wider community. Many stadiums are built for the initial purpose of hosting major sporting events. The UK finds itself entering the Golden Era for sport (see Chapter 1.6), giving such a research paper a reputable current worth. This research paper will discuss how the choice of locating a football stadium in the outskirts of a city is outdated and without good reason. In the history of Portsmouth Football Club’s proposals for a new stadium, the Portsmouth City Council has had reasons in which to veto the commencement of construction. Some of these reasons include: lack of developable land in the inner city, contamination and environmental issues and problems tackling traffic congestion and flood risks. This report is not a research paper about why the proposal of positioning the stadium in Gunwharf Quays was specifically turned down: it is a research paper on the optimal location of a football stadium in the UK, using the proposal in Gunwharf Quays as a case study. For example, flood risk is not an issue concerning the majority of cities in the country, and hence is not an issue in this report. Topics which are both relevant and imperative to this research are ‘impacts on residential markets’, ‘the perception of a preferred location for citing stadium’, ‘problems with hooliganism and security’ and ‘issues concerning traffic congestion and car parking’. These are all factors pertaining to any city across the country, and so are important in this report. This paper sets out to disprove the widely held belief that living in close proximity to a football stadium is perceived negatively by the general public. Furthermore, with the aid of recently published work, it will argue that the myth-like belief that football stadia effect negatively on residential markets is wrong and without foundation.