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Using Rummble as a Personalised Travel Guide

IFIP International Federation for Information Processing
Publication Date
  • Mathematics


Rummble Ltd ( is an online mobile local content provider that gives users access to trusted spatially-located content via the web and mobile. Rummble brands itself as a Personalised travel guide written by your friends. Users sign up and build a social network. They upload reviews of places they have visited and provide ratings for them. The service carries out a trust network analysis on each persons friends network and determines the individually most trusted people in their network. The service can then determine the likelihood a user will enjoy visiting a particular place by combining the trust (and ratings) for each person who has reviewed the place in question. For example, a user visiting the Barri-Gotic in Barcelona can immediately find via their mobile phone bars and restaurants they might like which have been reviewed by trusted people from their friends network and rated highly. Full Text at Springer, may require registration or fee

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